Scientology ad crossed the line

The Church of Scientology is also at fault for thinking the advertorial would survive The Atlantic readers' scrutiny, Ian Schafer says.

STORY HIGHLIGHTS

• The Atlantic published and pulled a sponsored Scientology "story"


• Ian Schafer: On several levels, the ad was a mistake


• He says the content was heavy-handed and comments were being moderated


• Schafer: Experimenting to raise revenue makes sense, but standards should be clear

Editor's note: Ian Schafer is the founder and CEO of a digital advertising agency, Deep Focus, and the alter ego of @invisibleobama. You can read his rants on his blog at ianschafer.com.

(CNN) -- "The Atlantic is America's leading destination for brave thinking and bold ideas that matter. The Atlantic engages its print, online, and live audiences with breakthrough insights into the worlds of politics, business, the arts, and culture. With exceptional talent deployed against the world's most important and intriguing topics, The Atlantic is the source of opinion, commentary, and analysis for America's most influential individuals who wish to be challenged, informed, and entertained." -- The Atlantic 2013 media kit for advertisers

On Monday, The Atlantic published -- and then pulled -- a story titled "David Miscavige Leads Scientology to Milestone Year." This "story" went on to feature the growth of Scientology in 2012.

Ian Schafer

Any regular reader of The Atlantic's content would immediately do a double-take upon seeing that kind of headline, much less the heavy-handed text below it, shamelessly plugging how well Scientology's "ecclesiastical leader" Miscavige has done in "leading a renaissance for the religion."

This "story" is one of several "advertorials" (a portmanteau of "advertising" and "editorials") that The Atlantic has published online, clearly designated as "Sponsor Content." In other words, "stories" like these aren't real stories. They are ads with a lot of words, which advertisers have paid publications to run on their behalf for decades. You may have seen them in magazines and newspapers as "special advertising sections."

The hope is that because you are already reading the publication, hey, maybe you'll read what the advertiser has to say, too -- instead of the "traditional" ad that they may have otherwise placed on the page that you probably won't remember, or worse, will ignore.

There's nothing wrong with this tactic, ethically, when clearly labeled as "sponsored" or "advertising." But many took umbrage with The Atlantic in this particular case; so many, that The Atlantic responded by pulling the story from its site -- which was the right thing to do -- and by apologizing.

At face value, The Atlantic did the right thing for its business model, which depends upon advertising sales. It sold what they call a "native" ad to a paying advertiser, clearly labeled it as such, without the intention of misleading readers into thinking this was a piece of journalism.

But it still failed on several levels.

The Atlantic defines its readers as "America's most influential individuals who wish to be challenged, informed, and entertained." By that very definition, it is selling "advertorials" to people who are the least likely to take them seriously, especially when heavy-handed. There is a fine line between advertorial and outright advertising copywriting, and this piece crossed it. The Church of Scientology is just as much at fault for thinking this piece would survive The Atlantic readers' intellectual scrutiny. But this isn't even the real issue.

Bad advertising is all around us. And readers' intellectual scrutiny would surely have let the advertorial piece slide without complaints (though snark would be inevitable), as they have in the past, or yes, even possibly ignored it. But here's where The Atlantic crossed another line -- it seemed clear it was moderating the comments beneath the advertorial.

As The Washington Post reported, The Atlantic marketing team was carefully pruning the comments, ensuring that they were predominantly positive, even though many readers were leaving negative comments. So while The Atlantic was publishing clearly labeled advertiser-written content, it was also un-publishing content created by its readers -- the very folks it exists to serve.

It's understandable that The Atlantic would inevitably touch a third rail with any "new" ad format. But what it calls "native advertising" is actually "advertorial." It's not new at all. Touching the third rail in this case is unacceptable.

So what should The Atlantic have done in this situation before it became a situation? For starters, it should have worked more closely with the Church of Scientology to help create a piece of content that wasn't so clearly written as an ad. If the Church of Scientology was not willing to compromise its advertising to be better content, then The Atlantic should not have accepted the advertising. But this is a quality-control issue.

The real failure here was that comments should never have been enabled beneath this sponsored content unless the advertiser was prepared to let them be there, regardless of sentiment.

It's not like Scientology has avoided controversy in the past. The sheer, obvious reason for this advertorial in the first place was to dispel beliefs that Scientology wasn't a recognized religion (hence "ecclesiastical").

Whether The Atlantic felt it was acting in its advertiser's best interest, or the advertiser specifically asked for this to happen, letting it happen at all was a huge mistake, and a betrayal of an implicit contract that should exist between a publication of The Atlantic's stature and its readership.

No matter how laughably "sales-y" a piece of sponsored content might be, the censoring of readership should be the true "third rail," never to be touched.

Going forward, The Atlantic (and any other publication that chooses to run sponsored content) should adopt and clearly communicate an explicit ethics statement regarding advertorials and their corresponding comments. This statement should guide the decisions it makes when working with advertisers, and serve as a filter for the sponsored content it chooses to publish, and what it recommends advertisers submit. It should also prevent readers from being silenced if given a platform at all.

As an advertising professional, I sincerely hope this doesn't spook The Atlantic or any other publication from experimenting with ways to make money. But as a reader, I hope it leads to better ads that reward me for paying attention, rather than muzzle my voice should I choose to interact with the content.

After all, what more could a publication or advertiser ask for than for content to be so interesting that someone actually would want to comment on (or better, share) it?

(Correction: An earlier version of this article incorrectly said native advertising accounts for 59% of the Atlantic's ad revenue. Digital advertising, of which native advertising is a part, accounts for 59% of The Atlantic's overall revenue, according to the company.)

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The opinions expressed in this commentary are solely those of Ian Schafer.

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Japan Dreamliners must remain grounded: govt

TOKYO: All Boeing Dreamliners operating in Japan must remain grounded until their batteries are confirmed to be safe, the government said Thursday, following a similar order in the US.

"Following the FAA (US Federal Aviation Administration) decision, Boeing 787s will not be allowed to fly until their battery safety is assured," said Hiroshi Kajiyama, Japan's vice transport minister, adding that a formal order would be issued later Thursday.

The comments come after a probable battery leak emerged as the focus of the investigation into the forced emergency landing of an All Nippon Airways (ANA) Dreamliner in Japan on Wednesday.

They also come after the FAA ordered that 787 Dreamliners in the United States stop flying until a fire risk linked to their lithium-ion batteries was resolved, dealing a huge blow to Boeing and its next-generation aircraft.

Lithium-ion batteries of different specifications are widely used in consumer electronics such as laptops and mobile phones.

Japan Airlines (JAL) and rival ANA -- which together operate half the world's Dreamliners -- voluntarily grounded their fleets after the ANA flight made an emergency landing in southwestern Japan.

India's transport safety agency said on Wednesday it was also launching a probe of the fuel-efficient Dreamliner.

Kajiyama on Thursday said officials investigating the safety scare "reported that there are problems in the battery" and other parts of the plane.

"Just by observing with the naked eye, the battery showed abnormalities, but electricity-linked equipment is complex so we need more investigation," he said.

Electrolyte leaks and burn marks have been found on the battery's metal casing, ANA said, with officials from the Japan Transport Safety Board working on the principle that it overheated, Kyodo News reported.

"Liquid leaked through the room floor to the inside of the outer wall of the aircraft," the agency quoted investigator Hideyo Kosugi as saying.

Japan's Transport Minister Akihiro Ota earlier described the emergency landing as a "serious incident that could have led to a serious accident".

Embattled Boeing on Wednesday backed its Dreamliner, considered an aviation milestone for its use of lightweight carbon fibre materials and advanced electronics systems.

"We are confident the 787 is safe and we stand behind its overall integrity," Boeing CEO Jim McNerney said in a statement.

"We will be taking every necessary step in the coming days to assure our customers and the travelling public of the 787's safety and to return the airplanes to service."

Boeing, whose shares make up part of the blue-chip Dow Jones Industrial Average, tumbled 3.4 percent on Wednesday.

The FAA order means 30 of the world's 50 Dreamliners have been grounded, with the two Japanese carriers operating almost half the world's fleet.

United Airlines, the world's biggest airline, is currently the only US airline operating the 787, with six aircraft in service.

Speaking after the FAA announcement, an ANA spokeswoman told Dow Jones Newswires: "We'll examine the information we've gotten so far and exchange information further as necessary and will attempt to take appropriate steps as soon as possible."

The carrier, which together with JAL has invested billions of dollars in the Dreamliner with a combined order totalling 111 aircraft, "has not made any" decisions over future use of the aircraft, she added.

A spokesman for JAL said it was too early to comment on the FAA decision but added that "we will continue to collect information".

In Tokyo trading on Thursday, ANA shares were down 0.54 percent to 181 yen by the midday break while Japan Airlines was off 0.27 percent at 3,665 yen.

- AFP/al

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Notre Dame star's story goes from inspirational to bizarre

STORY HIGHLIGHTS

• Te'o's father had said his son, girlfriend met in Hawaii


• Manti Te'o is a hoax victim, Notre Dame says; university hired an investigative firm


• Sports website Deadspin raises questions about the existence of his girlfriend


• In September, Te'o talked about losing his grandmother, girlfriend in the same week

(CNN) -- Notre Dame linebacker Manti Te'o said Wednesday he was the victim of a "sick joke" that had him and legions of fans believing in a "girlfriend" who may never have existed.

Te'o was the subject of an inspirational story in which he overcame the deaths of his real-life grandmother and his girlfriend as his team marched toward the BCS National Championship Game.

Te'o, the Heisman Trophy runner-up, released a statement and Notre Dame held a news conference Wednesday night after the sports website Deadspin published an article that called the girlfriend story a hoax.

Last September and October, Te'o told interviewers the losses of the women, who reportedly died within hours of each other, inspired him to honor them with sterling play on the field.

"I miss 'em, but I know that I'll see them again one day," he told ESPN.

Notre Dame star Manti Te'o

HIDE CAPTION

That and other media reports led to a gripping human interest story of determination. The girlfriend was identified as Lennay Kekua, who had supposedly died of leukemia.

Jack Swarbrick, director of athletics at Notre Dame, told reporters that Te'o was the victim of an elaborate hoax. "And he will carry that with him for a while," Swarbrick said. Investigators don't know how many people may have participated in the hoax, he said.

Notre Dame said the relationship between Te'o and the supposed girlfriend involved online and lengthy telephone communication.

As part of the hoax, several meetings were set up, including in Hawaii, but Kekua never showed, Swarbrick said. The linebacker grew up in Hawaii.

Te'o's father, Brian, told the South Bend (Indiana) Tribune last fall that his son did have the opportunity to meet Kekua.

"They started out as just friends," Brian Te'o said, according to the newspaper. "Every once in a while, she would travel to Hawaii, and that happened to be the time Manti was home, so he would meet with her there. But within the last year, they became a couple."

Media reports indicate the parents never met Kekua.

According to Swarbrick, Te'o in early December received a call from a woman claiming to be his girlfriend and telling him she was not dead. Those calls continued but Te'o did not answer, Swarbrick said.

Te'o's grandmother did in fact die in September, according to Deadspin, but there is no Social Security Administration record of the death of the athlete's supposed girlfriend, described as a Stanford University student.

Stanford University's registrar's office told CNN that it has never had a student registered by Kekua's name or an alternative spelling.

"Outside of a few Twitter and Instagram accounts, there's no online evidence that Lennay Kekua ever existed," Deadspin contends. "There was no Lennay Kekua."

According to the website, Kekua, 22, had reportedly been in a serious auto accident in California and was later diagnosed with leukemia.

Photographs showing a young woman identified as Kekua in online tributes and news reports actually are photos from social media accounts of a 22-year-old California woman who is not named Lennay Kekua and does not have leukemia, according to Deadspin. The woman never met Te'o, it said.

Your opinion: What do you think?

After Notre Dame upset No. 10 Michigan State on September 15, Te'o told ABC about his late grandmother and girlfriend.

"They were with me. I couldn't do it without them," Te'o said. "I couldn't do it without the support of my family and my girlfriend's family."

"I'm so happy that I had a chance to honor my grandma and my family and my girlfriend," Te'o said. "That's what it's all about, family."

Timothy Burke, co-author of the Deadspin article, told Miami sports radio host Dan Le Batard, "We got an e-mail last week saying something isn't right" with the girlfriend story.

Te'o said Wednesday he "developed an emotional relationship with a woman I met online. We maintained what I thought to be an authentic relationship by communicating frequently online and on the phone, and I grew to care deeply about her."

In his statement reported by ESPN, the star said, "To realize that I was the victim of what was apparently someone's sick joke and constant lies was, and is, painful and humiliating.

"It further pains me that the grief I felt and the sympathies expressed to me at the time of my grandmother's death in September were in any way deepened by what I believed to be another significant loss in my life."

Manti Te'o previously told reporters he and his girlfriend would spend hours speaking on the phone.

Notre Dame said it hired an independent investigative firm to look into the situation.

Swarbrick said the independent investigation found that the perpetrators were involved in "online chatter" indicating that it was a hoax, and Te'o was a victim.

"I will refer you to the documentary 'Catfish,'" the athletic director said.

"Catfish" is no longer simply a river dweller, but rather a verb defined as "to pretend to be someone you're not online by posting false information, such as someone else's pictures, on social media sites usually with the intention of getting someone to fall in love with you," according to an MTV show of the same name.

Swarbrick said he met with Te'o's family two days before Notre Dame played in the January 7 championship game and lost to Alabama. The linebacker is expected to be a first-round pick in the NFL draft this spring.

CNN's Amanda Watts contributed to this report.

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Manti Te'o says he's the victim of "girlfriend" hoax

Updated 11:20 p.m. ET

SOUTH BEND, Ind. Notre Dame said a story that star Manti Te'o's girlfriend had died of leukemia — a loss he said inspired him all season and helped him lead the Irish to the BCS title game — turned out to be a hoax apparently perpetrated against the linebacker.

13 Photos

Manti Te'o

Notre Dame Fighting Irish Athletic Director Jack Swarbrick held a press conference late Wednesday about the apparent hoax Wednesday after Deadspin.com said it could find no record that Lennay Kekua ever existed.

"This was a very elaborate, very sophisticated hoax perpetrated for reasons we can't fully understand," Swarbrick said.

CBS News and its morning program, "CBS This Morning," were among the many news outlets that reported on the "hoax" girlfriend's death. "CBS This Morning" will have an update on the report Thursday.

The Notre Dame athletic director insisted "several things" led him to believe Te'o did not create the girlfriend himself after the university's investigation into the situation, led by a private investigative firm.

"Manti was the victim of that hoax. He has to carry that with him for a while. In many ways, Manti was the perfect mark because he's the guy who was so willing to believe in others," Swarbrick said. "The pain was real. The grieving was real. The affection was real."

By Te'o's own account, she was an "online" girlfriend.

"This is incredibly embarrassing to talk about, but over an extended period of time, I developed an emotional relationship with a woman I met online. We maintained what I thought to be an authentic relationship by communicating frequently online and on the phone, and I grew to care deeply about her," he said in statement.

"To realize that I was the victim of what was apparently someone's sick joke and constant lies was, and is, painful and humiliating."

"In retrospect, I obviously should have been much more cautious. If anything good comes of this, I hope it is that others will be far more guarded when they engage with people online than I was."

The linebacker's father, Brian Te'o, said in a telephone interview with The Associated Press in early October that he and his wife had never met Kekua, saying they were hoping to meet her at the Wake Forest game in November. The father said he believed the relationship was just beginning to get serious when she died.

Notre Dame Fighting Irish Athletic Director Jack Swarbrick at a press conference on Jan. 16, 2013.

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CBS News

Swarbrick likened the situation to the 2010 movie "Catfish," in which "young filmmakers document their colleague's budding online friendship" with an allegedly young woman that turns out also to be a hoax.

The university said its coaches were informed by Te'o and his parents on Dec. 26 that Te'o had been the victim of what appeared to be a hoax.

Someone using a fictitious name "apparently ingratiated herself with Manti and then conspired with others to lead him to believe she had tragically died of leukemia," the school said.

Swarbrick said the investigation revealed "several" perpetrators, although the exact number is unclear. He said the university became convinced of the hoax based on "the joy they were taking...referring to what they accomplished and what they had done."

Te'o talked freely about the relationship after her supposed death and how much she meant to him.

In a story that appeared in the South Bend Tribune on Oct. 12, Manti's father, Brian, recounted a story about how his son and Kekua met after Notre Dame had played at Stanford in 2009. Brian Te'o also told the newspaper that Kekua had visited Hawaii and the met with his son. Brian Te'o told the AP in an interview in October that he and his wife had never met Manti's girlfriend but they had hoped to at the Wake Forest game in November. The father said he believed the relationship was just beginning to get serious when she died.

The Tribune released a statement saying: "At the Tribune, we are as stunned by these revelations as everyone else. Indeed, this season we reported the story of this fake girlfriend and her death as details were given to us by Te'o, members of his family and his coaches at Notre Dame."

The week before Notre Dame played Michigan State on Sept. 15, coach Brian Kelly told reporters when asked that Te'o's grandmother and a friend had died. Te'o didn't miss the game. He said Kekua had told him not to miss a game if she died. Te'o turned in one of his best performances of the season in the 20-3 victory in East Lansing, and his playing through heartache became a prominent theme during the Irish's undefeated regular season.

"My family and my girlfriend's family have received so much love and support from the Notre Dame family," he said after that game. "Michigan State fans showed some love. And it goes to show that people understand that football is just a game, and it's a game that we play, and we have fun doing it. But at the end of the day, what matters is the people who are around you, and family. I appreciate all the love and support that everybody's given my family and my girlfriend's family."

Manti Te'o #5 of the Notre Dame Fighting Irish reacts after beating the Michigan State Spartans 20-3 at Spartan Stadium Stadium on September 15, 2012, in East Lansing, Michigan.

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Gregory Shamus/Getty Images

20 Photos

2013 BCS National Championship

Te'o went on the become a Heisman Trophy finalist, finishing second in the voting, and leading Notre Dame to its first appearance in the BCS championship.

He was asked again about his girlfriend on Jan. 3 prior to the BCS title game, saying: "This team is very special to me, and the guys on it have always been there for me, through the good times and the bad times. I rarely have a quiet time to myself because I always have somebody calling me, asking, `Do you want to go to the movies?' Coach is always calling me asking me, `Are you OK? Do you need anything?'"

Te'o and the Irish lost the title game to Alabama, 42-14 on Jan. 7. He has graduated and was set to begin preparing for the NFL combine and draft at the IMG Academy in Bradenton, Fla., this week.

Four days ago Te'o posted on his Twitter account: "Can't wait to start training with the guys! Workin to be the best! The grind continues! (hash)Future"

Te'o's statement also said: "It further pains me that the grief I felt and the sympathies expressed to me at the time of my grandmother's death in September were in any way deepened by what I believed to be another significant loss in my life.

"I am enormously grateful for the support of my family, friends and Notre Dame fans throughout this year. To think that I shared with them my happiness about my relationship and details that I thought to be true about her just makes me sick. I hope that people can understand how trying and confusing this whole experience has been.

"Fortunately, I have many wonderful things in my life, and I'm looking forward to putting this painful experience behind me as I focus on preparing for the NFL Draft."

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FAA Grounds Boeing 787 Dreamliners

The Federal Aviation Administration has ordered the grounding of Boeing 787 Dreamliner jets until their U.S. operator proves that batteries on the planes are safe.

United is the only U.S. carrier flying the Boeing 787s, which have been touted as the planes of the future. However, several operated by overseas airlines have run into recent trouble, the latest because of a feared battery fire on a 787 today in Japan.

The FAA's so-called emergency airworthiness directive is a blow to Boeing, from the same government agency that only days ago at a news conference touted the Dreamliner as "safe." Even Secretary of Transportation Ray LaHood went so far as to say he would have no issue flying on the plane.

Now, United will need to prove to the FAA that there is no battery fire risk on its six Dreamliners. An emergency airworthiness directive is one that requires an operator to fix or address any problem before flying again.

"Before further flight, operators of U.S.-registered Boeing 787 aircraft must demonstrate to the Federal Aviation Administration (FAA) that the batteries are safe and in compliance," the FAA said in a statement today. "The FAA will work with the manufacturer and carriers to develop a corrective action plan to allow the U.S. 787 fleet to resume operations as quickly and safely as possible."

United Airlines responded tonight with a statement: "United will immediately comply with the airworthiness directive and will work closely with the FAA and Boeing on the technical review as we work toward restoring 787 service. We will begin reaccommodating customers on alternate aircraft."

787 Dreamliner Grounded, Passengers Forced to Evacuate Watch Video

Boeing 787 Dreamliner Deemed Safe Despite Mishaps Watch Video

Jim McNerney, Boeing's chairman, president and CEO, expressed regret about any scheduling disruptions in a written statement, adding that Boeing was "confident the 787 is safe and we stand behind its overall integrity."

"The safety of passengers and crew members who fly aboard Boeing airplanes is our highest priority," McNerney said. "Boeing is committed to supporting the FAA and finding answers as quickly as possible. The company is working around the clock with its customers and the various regulatory and investigative authorities. We will make available the entire resources of The Boeing Company to assist."

There are some 50 Dreamliners flying in the world, mostly for Japanese airlines, but also for Polish and Chilean carriers.

Overseas operators are not directly affected by the FAA's emergency airworthiness directive -- but Japanese authorities grounded all of their 787s overnight after All Nippon Airways (ANA) said a battery warning light and a burning smell were detected in the cockpit and the cabin, forcing a Dreamliner, on a domestic flight, to land at Takamatsu Airport in Japan.

The plane landed safely about 45 minutes after it took off and all 128 passengers and eight crew members had to evacuate using the emergency chutes. Two people sustained minor injuries on their way down the chute, Osamu Shinobe, ANA senior executive vice president, told a news conference in Tokyo.

ANA and its rival, Japan Airlines (JAL), subsequently grounded their Dreamliner fleets. ANA operates 17 Dreamliner planes, while JAL has seven in service.

Both airlines said the Dreamliner fleet would remain grounded at least through Thursday.

ANA said the battery in question during today's incident was the same lithium-ion type battery that caught fire on board a JAL Dreamliner in Boston last week. Inspectors found liquid leaking from the battery today, and said it was "discolored."

Japan's transport ministry categorized the problem as a "serious incident" that could have led to an accident.

Even more shaken up than the passengers on the Japanese flight may be the reputation of America's largest plane manufacturer, Boeing.

Since the 787 -- with a body mostly made of carbon fiber -- was introduced, it's had one small problem after another. But the nagging battery issue, which caused an onboard fire at Boston's Logan Airport last week, was serious enough for the FAA to ground the plane.

"It's a rough couple weeks for Boeing and ANA," said John Hansman, an MIT professor of aeronautics and astronautics. "I think clearly in the short term this type of bad press has been tough for Boeing. I think in the long haul, this is a good airplane. It's in a good market."

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Is China ready for labor camp reform?

STORY HIGHLIGHTS

• Chinese media recently said infamous 'Re-Education Through Labor' system would be reformed


• HRW: Roughly 160,000 people are detained in China for up to four years without trial


• Maya Wang: Like other long-mooted reforms, this might only be a cosmetic gesture


• As a type of arbitrary detention, RTL should not be reformed, it should be abolished, she says

Editor's note: Maya Wang is a researcher in the Asia Division of Human Rights Watch based in Hong Kong. She is an expert on a wide range of human rights issues in China including arbitrary detention, torture and disability and women's rights. Follow her on Twitter @wang_maya.

New York (CNN) -- Did the Chinese government announce earlier this week that it would end its notorious detention system known as Re-Education Through Labor (RTL)?

On January 7, Meng Jianzhu, the head of the powerful Political and Legal Committee of the Chinese Communist Party, reportedly announced that the government would "stop using" the system, in which roughly 160,000 people are detained for up to four years without trial for "crimes that are not severe enough to warrant a criminal sentence," by the end of 2013.

Read: China hints at ending its labor prison camps

After media outlets confirmed the news with officials who attended the meeting Meng spoke at, the original articles reporting the decision vanished from the Internet. A subsequent Xinhua news story watered down Meng's statement, committing the government only to "advancing reforms" of RTL -- which is old news -- a long-stated but never-implemented goal.

This episode highlights three realities of China's human rights situation: 1) the news is often not what it initially appears to be, especially if a key government decision is at stake; 2) the new leadership is struggling to reply adequately to growing popular demand for reform; and 3) changes to RTL, like other long-mooted reforms, might only be a cosmetic gesture, leaving intact laws and practices that violate domestic and international human rights standards.

Read: 'Lost generation' recall hardships of Cultural Revolution

China's new leaders have come to power during a serious legitimacy crisis, with a nation eager for political reforms. Indeed, party chief Xi Jinping has repeatedly vowed to "deepen reform." At the same time, there has been rising public discontent over local officials' abuse of RTL to muzzle ordinary people seeking justice or criticizing the government. The system was further discredited by the recent detentions of Tang Hui, a mother seeking redress for the rape of her young daughter, and Ren Jianyu, a village official who posted negative comments online about the government.

Meanwhile, the main obstacle to abolishing RTL, the Ministry of Public Security, which holds the unchecked power to detain individuals in these facilities, has seen its political clout diminished under the new leadership arrangement. The time for abolition of RTL appears ripe, but it's unclear whether Xi is ready to move from talking about reforms to delivering them.

As a type of arbitrary detention, RTL should not be reformed: it should be abolished outright.

The tepid Xinhua announcement promising to "reform" RTL suggests that instead of abolition, the government will merely tinker at the margins of the existing system. Fears this might be the case derive from the August 2012 announcement of a pilot scheme in four cities. Few details are available, except that the name of the system was revised from Re-education to "Education and Correction," and minor constraints on the police's ability to impose these punishments were established.

The debate in and outside of China this week echoes the 2003 debate about the abolition of "Custody and Repatriation." This system of administrative detention was designed to detain individuals found outside of their official location of residence (hukou). It was similarly discredited and abolished after a series of abuses, the last straw being the beating and death of a young man in a Custody and Repatriation center in Guangzhou in March 2003.

The decision to get rid of the system was made at the beginning of the then-new leadership of Hu Jintao and Wen Jiabao, and was perceived as a signal of reform. Yet the failure to match the end of Custody and Repatriation with a wholesale prohibition on arbitrary detention mitigated the benefits of its abolition. Migrant workers who had been prey for the system benefited from its abolition, but local governments soon found new ways to deal with the other category of people detained in Custody and Repatriation centers -- petitioners.

Illegal and ad hoc "black jails" were set up to prevent them from trying to reach higher authorities to denounce local official misconduct. The central government tolerates the existence of these patently unlawful black jails, demonstrating that it continues to lack commitment to ending arbitrary detention.

Read: Chinese petitioners claim hotel used as 'black jail'

Swapping one system of arbitrary detention for another would be a missed opportunity for the new leadership. Real change requires that the government abolish RTL, and establish in its place a new system to punish minor crimes that is consistent with the Chinese Constitution as well as its international human rights obligations, and pass the necessary legislation during the next National People's Congress in March.

The judiciary -- not the police -- should be responsible for considering charges, determining guilt, and assigning appropriate punishment. People who are accused must have the ability to confront and question their accusers, the right to counsel, and all fair trial guarantees. Anything short of this will not quench the public's thirst for the "deepening reform."

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The opinions expressed in this commentary are solely those of Maya Wang.

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Several 'slight injuries' in Dreamliner evacuation: police

TOKYO: Several people were slightly injured during the evacuation of an All Nippon Airways Dreamliner that made an emergency landing in Japan on Wednesday, police said.

"We have reports that several people were slightly injured," said a spokesman at Kagawa police, which covers the Takamatsu area in western Japan.

"We heard they sustained injuries -- minor ones such as scratches -- when they were getting out of the plane," he said.

Broadcaster NHK quoted a passenger saying he had feared the plane was going to crash as it flew over Japan's fourth largest island of Shikoku.

"I smelled something strange when the plane was going into a cruising altitude after take-off," he told the broadcaster. "I didn't see smoke."

"The plane then started descending rapidly and I thought 'this could crash'. I was surprised as there was an announcement that it was making an emergency landing at Takamatsu airport."

- AFP/ck

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Online courses need human element

Online courses are proliferating, says Douglas Rushkoff, but will really succeed when they bring humanity to learning process

STORY HIGHLIGHTS

• Douglas Rushkoff: Education is under threat, but online computer courses are not to blame


• He says education's value hard to measure; is it for making money or being engaged?


• He says Massive Open Online Courses lack human exchange with teachers


• Rushkoff: MOOCs should bring together people to share studies, maintain education's humanity

Editor's note: Douglas Rushkoff writes a regular column for CNN.com. He is a media theorist and the author of "Program or Be Programmed: Ten Commands for a Digital Age" and "Life Inc.: How Corporatism Conquered the World, and How We Can Take It Back." He is also a digital literacy advocate for Codecademy.com. His forthcoming book is "Present Shock: When Everything Happens Now."

(CNN) -- Education is under threat, but the Internet and the growth of Massive Open Online Courses are not to blame.

Like the arts and journalism, whose value may be difficult to measure in dollars, higher education has long been understood as a rather "soft" pursuit. And this has led people to ask fundamental questions it:

What is learning, really? And why does it matter unless, of course, it provides a workplace skill or a license to practice? Is the whole notion of a liberal arts education obsolete or perhaps an overpriced invitation to unemployment?

Douglas Rushkoff

The inability to answer these questions lies at the heart of universities' failure to compete with new online educational offerings -- the rapidly proliferating MOOCs -- as well as the failure of most Web-based schools to provide a valid alternative to the traditional four-year college.

Education is about more than acquiring skills.

When America and other industrialized nations created public schools, it was not to make better workers but happier ones. The ability to read, write and think was seen as a human right and a perquisite to good citizenship, or at least the surest way to guarantee compliant servitude from the workers of industrial society. If even the coal miner could spend some of his time off reading, he stood a chance of living a meaningful life. Moreover, his ability to read the newspaper allowed him to understand the issues the day and to vote intelligently.

What we consider basic knowledge has grown to include science, history, the humanities and economics. So, too, has grown the time required to learn it all. While the modern college might have begun as a kind of finishing school, a way for the sons of the elite to become cultured and find one another before beginning their own careers, it eventually became an extension of public school's mandate. We go to college to become smarter and more critical thinkers while also gaining skills we might need for the work force.

Accordingly, we all wanted our sons and daughters to go to college until recently. The more of us who could afford it, the better we felt we were doing as a society. But the price of education has skyrocketed, especially in the tiny segment of elite schools. This has led to the widespread misperception that a good college education is available only to those willing to take on six-figure debt.

Worse, in making the calculation about whether college is "worth it," we tend to measure the cost of a Harvard education against the market value of the skills acquired. Did my kid learn how to use Excel? If not, what was the point?

To the rescue come the MOOCs, which offer specific courses, a la carte, to anyone with a credit card; some even offer courses for free.

Following the model of University of Phoenix, which began offering a variety of "distance learning" in 1989, these newer Web sites offer video lectures and forums to learn just about anything, in most cases for a few hundred dollars a class. MOOCs have exploded in the past few years, enrolling millions of students and sometimes partnering with major universities.

For pure knowledge acquisition, it's hard to argue against such developments, especially in an era that doesn't prioritize enrichment for its own sake. But it would be a mistake to conclude that online courses fulfill the same role in a person's life as a college education, just as it would be an error to equate four years of high school with some online study and a GED exam.

Don't get me wrong: I have always been a fan of online education -- but with a few important caveats.

First off, subjects tend to be conveyed best in what might be considered their native environments. Computers might not be the best place to simulate a live philosophy seminar, but they are terrific places to teach people how to use and program computers.

Second, and just as important, computers should not require the humans using them to become more robotic. I recently read an account from an online lecturer about how -- unlike in a real classroom -- he had to deliver his online video lectures according to a rigid script, where every action was choreographed. To communicate effectively online, he needed to stop thinking and living in the moment. That's not teaching; it's animatronics.

Online learning needs to cater to human users. A real instructor should not simply dump data on a person, as in a scripted video, but engage with students, consider their responses and offer individualized challenges.

The good, living teacher probes the way students think and offers counterexamples that open pathways. With the benefit of a perfect memory of student's past responses, a computer lesson should also be able to identify some of these patterns and offer up novel challenges at the right time. "How might Marx have responded to that suggestion, Joe?"

Finally, education does not happen in isolation.

Whether it's philosophy students arguing in a dorm about what Hegel meant, or fledgling Java programmers inspecting one another's code, people learn best as part of a cohort. The course material is almost secondary to the engagement. We go to college for the people.

Likewise, the best of MOOCs should be able bring together ideal, heterogeneous groupings of students based on their profiles and past performance, and also create ample opportunities for them to engage with one another in the spirit of learning.

Perhaps this spirit of mutual aid is what built the Internet in the first place. Now that this massive collaborative learning project has succeeded, it would be a shame if we used it to take the humanity out of learning altogether.

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The opinions expressed in this commentary are solely those of Douglas Rushkoff.

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House passes $50.7 billion Sandy relief bill

FILE - In this Oct. 30, 2012, file photo, a man walks with his dog to a National Guard vehicle after leaving his flooded home at the Metropolitan Trailer Park in Moonachie, N.J., in the wake of Superstorm Sandy. The storm drove New York and New Jersey residents from their homes, destroyed belongings and forced them to find shelter for themselves - and for their pets, said owners, who recounted tales of a dog swimming through flooded streets and extra food left behind for a tarantula no one was willing to take in. (AP Photo/Craig Ruttle, File) / Craig Ruttle

The House of Representatives today passed a $50.7 billion bill to provide funds for Hurricane Sandy relief as well as other natural disasters. The vote was 241 to 180, with 179 Republicans and one Democrat voting no.

The bill will now move to the Senate, where it is expected to be passed by lawmakers after the new session begins on January 22, though it's possible it could be passed by voice vote this week. It is then expected to be quickly signed into law by President Obama.

The package was divided into two parts: A $17 billion bill for immediate recovery from Sandy, and another $33.7 billion amendment for long-term recovery and investment to limit the damage from similar events in the future. The October storm is believed to be responsible for 140 deaths and billions of dollars in damage centered in New York, New Jersey and Connecticut. It damaged or destroyed hundreds of thousands of homes and businesses and knocked out transit systems and power grids.

The package provides more than $16 billion for the New York and New Jersey transit systems as well as more $16 billion for Housing and Urban Development funding for recovery from Sandy and other disasters. Other funding goes to the Federal Emergency Management Agency's disaster relief aid fund and to Army Corps of Engineers projects to limit future damage. Funding is also authorized for repairs by the Coast Guard, Federal Highway Administration and Veterans Affairs Department.

Lawmakers from the Northeast criticized southern Republican lawmakers who had sought to reduce the size of the package or require that funding be offset with an across the board cut to discretionary spending. An amendment from Rep. Mick Mulvaney, R-S.C., that would have offset the funding with spending cuts failed 162 yeas to 258 nays earlier in the day, and the Republican-led House Rules Committee blocked efforts to reduce the size of the package.

"We are asking, we are pleading and we shouldn't have to beg for money for the Northeast, to be able to survive this tragedy that hit us," said Rep. Rosa Delauro, D-Conn., who added: "I might remind my colleague from Louisiana that between Rita, Wilma and Katrina, this institution appropriated $133.9 billion in disaster relief."

Critics of the bill derided it as "an excuse for a grab-bag of spending, having nothing to do with emergency relief," in the words of Rep. Tom McClintock, R-Calif.

The Senate passed a $60 billion Sandy relief bill before the end of the last Congress, but House Speaker John Boehner, R-Ohio, declined to schedule a House vote on that measure in the wake of the contentious vote on "fiscal cliff" legislation. That decision prompted harsh criticism from northeastern lawmakers, including Rep. Peter King, R-N.Y., and Gov. Chris Christie, R-N.J., forcing Boehner to hastily schedule today's vote in addition to $9.7 billion in flood relief that was passed Jan. 4.

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Sandy Aid Clears Huge Hurdle in Congress

(ASSOCIATED PRESS)

Seventy-nine days after Hurricane Sandy slammed into the Northeast, the House of Representatives voted this evening to approve about $50 billion of additional relief for the region pounded by the storm.

The measure passed 241-180, mostly behind Democratic support, winning 49 votes from Republicans and 192 votes from Democrats. Just one Democrat opposed the legislation, while 179 Republicans voted against it.

The base bill, known as the Hurricane Sandy Disaster Relief Act, included about $17 billion to fund immediate and critical needs for Sandy victims and their communities. An amendment offered by New Jersey Republican Rep. Rodney Frelinghuysen to provide an additional $33 billion for disaster relief also passed, bringing the total amount of relief closer to the Obama administration’s emergency supplemental request, which called for $60.4 billion in total relief.

The Senate still must approve the legislation before President Obama can sign it into law.

An amendment offered by South Carolina Republican Rep. Mick Mulvaney to require all funding in the disaster package to be offset fell well short of the votes required to change the bill, 162-258.

Democrats and Republicans from the storm-ravaged region shared a common frustration over members who opposed to the relief package.

“To use this funding as a political pawn in a game over the role of government and budgetary debates is shameful,” New York Democratic Rep. Elliot Engel wrote in a statement shortly after the vote. “The first order of business for the federal government is to protect our citizens, and helping them recover from the tragedy of a natural disaster is one of those times.”

“I am pleased that the House of Representatives has finally passed legislation to help the victims of Hurricane Sandy,” Rep. Jon Runyan, R-N.J., stated after the vote. “I am hopeful that the Senate will quickly debate and pass this bipartisan legislation so that families in New Jersey and New York will not have to continue to wait for the aid they need.”

The governors of New Jersey, New York and Connecticut, the three states  hit hardest by the storm, had all angrily criticized Republicans in the House for deciding not to vote on an aid package passed by the Senate in December, but after the measure’s passage tonight issued a joint statement thanking the House.

“We are grateful to those members of Congress who today pulled together in a unified, bipartisan coalition to assist millions of their fellow Americans in New Jersey, New York and Connecticut at their greatest time of need,” Gov. Chris Christie, N.J.; Gov. Andrew Cuomo, N.Y.; and Gov. Dannel Molloy, Conn., wrote in the statement.

“The tradition of Congress being there and providing support for Americans during times of crisis, no matter where they live across this great country, lives on in today’s vote in the House of Representatives,” they wrote. “We anticipate smooth passage when this package moves back to the Senate for final approval and for this long-awaited relief to finally make its way to our residents.”

Nevertheless, there were still many lawmakers who opposed the package because they felt it contained non-emergency spending.

“The final version passed here tonight includes billions in pork and unrelated spending that we cannot afford while Americans are struggling to make ends meet,” Rep. Steve Pearce, R-N.M., wrote in a statement. “Hurricane Sandy victims need a simple, responsible aid package, and nothing more.  Our nation is facing a debt crisis: it’s time for Washington to stop using important bills to fund its own political projects.”

Congress has already approved $9.7 billion for flood insurance on Jan. 4. The House also passed a separate bill without opposition Monday evening, the Sandy Recovery Improvement Act, to speed up and streamline federal disaster recovery programs.

After the House voted Jan. 1 on the “fiscal cliff” deal, House Speaker John Boehner decided not to vote on any relief during the 112^th Congress. Republicans and Democrats from the region revolted until Boehner held a private meeting with angry Republican members, during which he promised to make Sandy relief a priority in the 113^th Congress.

The legislation was opposed by numerous leading conservative interest groups, including Heritage Action, Americans for Tax Reform, and the Club for Growth, which all warned Republicans not to support the measure.

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